Drive brand sales at retail stores and online. Measure your merchandising and optimize your circular performance. Grow your brand share and volume.
The More The Merrier
2% of shoppers drive 80% of sales. Catalina helps retailers and brands drive efficient volume, generate incremental sales, and eliminate waste and subsidy, in five steps:
- Target high-potential, frequent brand and category buyers.
- Deliver engaging, omni-channel messaging.
- Sell at the threshold goal in a single shopping trip.
- Reward shoppers with cash-back on their next trip.
- Measure shopper behavior and redemption to gain valuable insights.
Hit Your Target
Shoppers ignore 93% of items sold in-store. Catalina helps retailers and brands find the highest-value buyers and escalate their buy rate (and returns) over time, in five steps:
- Target your highest-potential brand buyers.
- Deliver engaging, omni-channel messaging.
- Reward shoppers with escalating incentives in real-time.
- Boost buy rate with a digital media overlay to reach shoppers between trips.
- Measure shopper behavior and redemption to gain valuable insights.
Walk And Chew Gum
26% of ads are wasted on the wrong strategies. Maximize the impact of every marketing dollar by reducing waste and over-subsidization, and expanding reach without expanding your budget. Catalina helps drive efficiency with these tools:
- Post-Purchase Suppression: Block previously converted shoppers from future media to reduce waste.
- Tiered Offer Values: Use historical purchase pricing to tailor offers and convert shoppers more efficiently.
Make Your Business Personal
Extend the reach of your retail paper circular into digital channels, and deliver the most relevant content and personalized weekly deals to shoppers based on their past purchases. So you can stay top-of-mind with your best shoppers throughout the week, before and after their shopping trips.
Ad to Cart
Catalina offers a comprehensive set of solutions for retailers, brands, and agencies to understand e-commerce behavior, measure campaign impact, and target shoppers with media driving to online purchase.
You can also target shoppers from outside Catalina’s network with media to accelerate purchase at a variety of major retailers, including Walmart, Amazon, Target and pet e-commerce retailers.
See our Sales Drivers solutions in action.
Craft beer season is in full swing this spring! But beyond the IPAs and pale ales, craft beer lovers are a surprisingly well-rounded bunch. They're health-conscious, adventurous eaters with a sweet tooth, according to Catalina’s Buyer Intelligence Platform.
2024 demands a united data front. Catalina’s comprehensive guide to data analytics and insights shows CPG brands and retailers how to collaborate to reach their most loyal customers through contextual targeting, responsive marketing, AI-based bidding, and more.
As part of its 40th anniversary celebration, Catalina identifies long-term shifts in consumer preferences according to its Shopper Intelligence Platform. Bottled water, salsa, and hot sauce categories have grown exponentially while preferences for soup, pasta, and pasta sauce have shifted.
Catalina’s Shopper Intelligence Platform identifies long-term shifts in consumer preferences as part of its 40th anniversary celebration. Bottled water, salsa, and hot sauce categories have grown exponentially while preferences for soup, pasta, and pasta sauce have shifted.
Have you ever visited a marketplace and engaged in haggling only to realize in hindsight that you paid too much? Buyer’s remorse doesn’t feel good, but don’t be too hard on yourself if you are not trained or skilled in such negotiations.
If you have experienced a similar regret after paying too much for digital media, you should explore the benefits of AI-Based Bidding (ABB) for your next advertising campaign.
When it comes to digital media - Retailers want innovation, Consumers want relevant value, and CPGs want ROI. View our webinar, hosted by CMA/SIMA, on how to make your media work harder for you and help create a seamless, frictionless experience for shoppers. Moderated by Catalina’s Omni-Channel Experts, Jenna Bennett and Jenn Glennon bring over 20 years of industry experience to the conversation.